Wright D B, Loftus E F
Department of Experimental Psychology, University of Bristol, UK.
Memory. 1998 Jul;6(4):467-74. doi: 10.1080/741942607.
Research on cognitive aspects of survey methodology (CASM) has helped survey researchers to understand the processes involved in responding to survey questions. The survey situation, and the methods employed by CASM researchers, can also be used to benefit cognitive psychology. In particular, the size and coverage of sample surveys, and the techniques used to examine how respondents understand survey questions, could be of much value for exploring some aspects of memory research. We give some examples where this is being done and urge others to follow suit.
调查方法的认知方面研究(CASM)有助于调查研究人员理解回答调查问题所涉及的过程。调查情境以及CASM研究人员所采用的方法,也可用于使认知心理学受益。特别是,样本调查的规模和覆盖范围,以及用于考察受访者如何理解调查问题的技术,对于探索记忆研究的某些方面可能具有很大价值。我们给出一些正在这样做的例子,并敦促其他人效仿。