Smith S M, Clark M
Graduate School of Management, Brigham Young University.
J Health Care Mark. 1990 Sep;10(3):13-22.
The research confirms the coexistence of different images for hospitals, service centers within the same hospitals, and service programs offered by each of the service centers. The images of individual service centers are found not to be tied to the image of the host facility. Further, service centers and host facilities have differential rankings on the same service decision attributes. Managerial recommendations are offered for "image differentiation" between a hospital and its care centers.
该研究证实了同一医院内不同医院形象、服务中心以及各服务中心所提供服务项目的共存。研究发现，各个服务中心的形象与主体机构的形象并无关联。此外，服务中心和主体机构在相同的服务决策属性方面有着不同的排名。针对医院及其护理中心之间的“形象差异化”，本文提出了管理建议。
