员工健康计划：提高参与度的策略。
Employee wellness programs: a strategy for increasing participation.
作者信息
Busbin J W, Campbell D P
机构信息
Department of Marketing, University of Southern Mississippi.
出版信息
J Health Care Mark. 1990 Dec;10(4):22-30.
PMID:10108698
Abstract
Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs.
摘要
员工健康计划可以大幅降低组织的医疗保险费用。然而，员工参与此类计划是自愿的，在发起公司中平均参与率仅约为20%。通过采用营销方法可以实现更高的参与率。作者阐述了一种以消费者为导向的营销方法，该方法考察了影响员工参与员工健康计划决策的因素。
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