Gehrt K C, Pinto M B
College of Business Administration, University of Maine.
J Health Care Mark. 1991 Jun;11(2):41-52.
Health care marketing research has examined the relationship between health care utilization and (1) client demographic characteristics and (2) service characteristics. The impact of situational factors on health care utilization has received limited attention. The authors find that the influence of situational factors in the health care market is substantial and suggest some preliminary situational segmentation strategies.
