Information source preferences for selecting dental services among elderly consumers.

This manuscript presents the results of a primary research study conducted among the elderly to determine the sources of information they prefer for the selection of dental services. The results of the study are presented in terms of source preferences by dental need (generalist or specialist), source preferences by gender (male or female), source preferences by level of education (low or high), and source preferences by income level (low or high). Conclusions are drawn from the results of the research, and suggestions are made regarding the use of information source preferences for the marketing of dental services to the elderly.