Hekmat F, Farris R, Dunning D
Department of Marketing, Southeast Missouri State University, Cape Girardeau 63701, USA.
Health Mark Q. 1998;16(1):79-92. doi: 10.1300/J026v16n01_06.
This manuscript presents the results of a primary research study conducted among the elderly to determine the sources of information they prefer for the selection of dental services. The results of the study are presented in terms of source preferences by dental need (generalist or specialist), source preferences by gender (male or female), source preferences by level of education (low or high), and source preferences by income level (low or high). Conclusions are drawn from the results of the research, and suggestions are made regarding the use of information source preferences for the marketing of dental services to the elderly.
本手稿展示了一项针对老年人开展的初步研究的结果，该研究旨在确定他们在选择牙科服务时偏好的信息来源。研究结果按照牙科需求（全科或专科）的信息来源偏好、性别（男或女）的信息来源偏好、教育水平（低或高）的信息来源偏好以及收入水平（低或高）的信息来源偏好进行呈现。根据研究结果得出结论，并就利用信息来源偏好向老年人营销牙科服务提出了建议。
