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Marketing health services to elderly couples: aspects of marital role specialization in the decision process.

作者信息

Elbeck M

机构信息

Department of Business Administration and Economics, SUNY Brockport 14420.

出版信息

J Hosp Mark. 1990;4(1):35-45. doi: 10.1300/J043v04n01_04.

DOI:10.1300/J043v04n01_04
PMID:10105856
Abstract

This paper examines the nature of mature market spousal role specialization for health services. The data show that spouses indicate similar role specialization and decision making when sampled independently. This information together with responses to qualitative variables help to develop suggestions for the marketing of health services to this segment. The data come from 57 couples over the age of 50.

摘要

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