International Business School, Shandong Jiaotong University, Weihai City, Shandong province, China.
Chinese International College, Dhurakij Pundit University, Bangkok City, Thailand.
PLoS One. 2022 Dec 7;17(12):e0275863. doi: 10.1371/journal.pone.0275863. eCollection 2022.
This study expects to provide a reference for the catering industry. The travel industry expands sales channels and turnover tends to choose a strategic alliance with the alliance objects mutually beneficial cooperation to improve their competitiveness. This study examines the effects of alliance conditions and person-organization fit (P-O-fit) on the performance of strategic alliances between travel industries. Furthermore, this study contained the intermediary performance as a moderator to examine the influences of alliance conditions and P-O-fit on the performance of strategic alliances. There were 406 usable questionnaires collected. We verified the hypotheses by the structural equation modeling method. The results suggest that the alliance conditions have positive and significant direct effects on the performance of strategic alliances. Moreover, the P-O-fit also has positive and significant effects on the performance of strategic alliances. Furthermore, the intermediary performance has substantial moderating effects on the influences of P-O-fit on the performance of strategic alliances. The conclusion provides a theoretical and practical basis between performance and the travel industry.
本研究旨在为餐饮业提供参考。旅游业扩大销售渠道和营业额往往倾向于选择与联盟对象进行战略联盟，以互利合作为基础，从而提高竞争力。本研究考察了联盟条件和人与组织适配（P-O-fit）对旅游行业战略联盟绩效的影响。此外，本研究还将中介绩效作为一个调节变量，以检验联盟条件和 P-O-fit 对战略联盟绩效的影响。共收集了 406 份有效问卷。我们通过结构方程建模方法验证了假设。结果表明，联盟条件对战略联盟的绩效有积极的显著的直接影响。此外，人与组织适配也对战略联盟的绩效有积极的显著的影响。此外，中介绩效对 P-O-fit 对战略联盟绩效的影响有实质性的调节作用。该结论为绩效与旅游行业之间提供了理论和实践基础。
