Murphy S, Smith C
Health Promotion Authority for Wales, Cardiff, UK.
Health Educ Res. 1993 Jun;8(2):205-15. doi: 10.1093/her/8.2.205.
This paper examines the views on and use of health education leaflets by a number of professional groups: health visitors, midwives, occupational health workers, pharmacists and school health education co-ordinators. Eighty nine percent currently obtain leaflets from health promotion units, with the exception of health visitors, professionals are largely satisfied with the units' service. Seventy six percent use commercial or sponsored leaflets primarily because of the large numbers and topics that are available. The numbers and type of leaflets used were found to vary across the professions. All professionals see an increasingly important role for leaflets in their work. A number of them, pharmacists and occupational health workers in particular, saw the numbers they use rising. These views were accompanied by lower levels of belief in a leaflets ability to increase knowledge and behaviour as well as lower levels of satisfaction with current leaflet use and a concern over the public's reception of leaflets. Methods of leaflet distribution to the public largely reflect the professionals' work contexts. Most popular were handing out leaflets with advice, leaving them in a public place and using them as a back-up to a meeting. A number of contradictions emerge between distribution practices and perceived effectiveness. Few professionals thought leaving leaflets in a public place was effective, and few health visitors and midwives believed giving leaflets to the family of a client was effective despite large numbers doing so. The implications of these findings for health promotion policy and practice are discussed.
本文考察了多个专业群体对健康教育传单的看法及使用情况，这些群体包括健康访视员、助产士、职业健康工作者、药剂师和学校健康教育协调员。目前，89%的人从健康促进单位获取传单，除健康访视员外，其他专业人员对这些单位的服务基本满意。76%的人主要使用商业或赞助的传单，这主要是因为此类传单数量众多且主题丰富。研究发现，不同职业使用的传单数量和类型各不相同。所有专业人员都认为传单在他们的工作中发挥着越来越重要的作用。其中一些人，特别是药剂师和职业健康工作者，发现他们使用的传单数量在增加。这些观点伴随着对传单增加知识和改变行为能力的较低信心，以及对当前传单使用的较低满意度，同时还存在对公众对传单接受度的担忧。向公众分发传单的方式在很大程度上反映了专业人员的工作环境。最受欢迎的方式是发放附有建议的传单、将传单留在公共场所以及将其作为会议的补充材料。在分发方式和感知效果之间出现了一些矛盾。很少有专业人员认为将传单留在公共场所是有效的，而且尽管有大量健康访视员和助产士这样做，但很少有人相信向服务对象的家属发放传单是有效的。本文还讨论了这些研究结果对健康促进政策和实践的影响。
