Peltier J W, Kleimenhagen A K, Naidu G M
College of Business & Economics, University of Wisconsin-Whitewater, USA.
J Health Care Mark. 1996 Spring;16(1):30-7.
The mission of a health care organization represents its vision for the future. The authors present an approach used to develop an organizational mission for a large multispecialty physician clinic. In implementing the strategic planning process, research objectives must be clearly stated that identify in advance how the data will be used. Failure to integrate strategic data from all relevant publics will likely result in a mission statement that misses the significant interests of one or more stakeholders and reduces the effectiveness of the strategic planning process. Although costly, comprehensive research can uncover some surprising differences in perception that, if ignored, might complete defeat strategic planning efforts.
医疗保健组织的使命代表着其对未来的愿景。作者介绍了一种用于为大型多专科医生诊所制定组织使命的方法。在实施战略规划过程中，必须清楚地阐明研究目标，提前确定数据将如何使用。未能整合来自所有相关群体的战略数据可能会导致使命声明遗漏一个或多个利益相关者的重大利益，并降低战略规划过程的有效性。尽管成本高昂，但全面的研究可以揭示一些令人惊讶的认知差异，如果忽视这些差异，可能会彻底挫败战略规划努力。
