Wolff A M
Wimmera Health Care Group, Horsham, Victoria.
Aust Health Rev. 1997;20(2):4-12. doi: 10.1071/ah970004.
The successful recruitment of medical staff to country areas is a difficult process. This paper outlines strategies designed to increase the probability of a successful recruitment program. Strategies include determining if the position is truly required, designing an advertising campaign that reaches the target audience and addressing the significant regional and medical factors influencing the attractiveness of positions. Other areas discussed include the role of local hospitals, factors unique to individual medical practitioners, contracts and two possible long-term solutions--familiarising medical students with rural practice and recruiting overseas doctors.
向农村地区成功招募医务人员是一个艰难的过程。本文概述了旨在提高招募计划成功率的策略。这些策略包括确定该职位是否真的有必要，设计一个能触及目标受众的广告宣传活动，以及应对影响职位吸引力的重大地区和医疗因素。讨论的其他方面包括当地医院的作用、个别医生特有的因素、合同以及两种可能的长期解决方案——让医学生熟悉农村医疗实践和招募海外医生。
