Bloch P H
J Health Care Mark. 1984 Winter;4(1):9-16.
This paper examines the impact of the growing national health consciousness on the delivery of health care services. The health-involved consumer is first profiled and implications for health care marketing strategy are then identified. Suggestions are also made regarding the tailoring of health services to the health-involved segment.
本文探讨了国民健康意识不断增强对医疗保健服务提供的影响。首先描述了关注健康的消费者的特征，然后确定了对医疗保健营销策略的影响。还就如何针对关注健康的细分群体调整健康服务提出了建议。
