Loss of pleasure, ideological food choice reasons and eating pathology.

The study compared four types of dieters who stressed ideological food-choice reasons and pleasure in their food choice in different ways. A total of 66 female dieters were included in the study. As hypothesized, the dieters in the high ideology-low pleasure cluster showed more signs of eating disorders, lower psychological well-being and more body-dissatisfaction than other dieters. The differences in internalization of societal thinness ideals and magical beliefs about food and health were not significant. The discussion considers the reasons for the dysfunctionality of the high ideology-low pleasure motive combination in food choice.