Thomke S
Harvard Business School, Boston, USA.
Harv Bus Rev. 2001 Feb;79(2):66-75.
The high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. Companies now have an opportunity to take innovation to a whole new level--if they're willing to rethink their R&D from the ground up.
长期以来，高昂的实验成本一直抑制着公司研发伟大新产品的尝试。但新技术正使快速且低成本地进行复杂实验比以往任何时候都更容易。如果公司愿意彻底重新思考其研发方式，现在它们有机会将创新提升到一个全新的水平。
