Tuan Pham Michel, Meyvis Tom, Zhou Rongrong
Columbia University
Organ Behav Hum Decis Process. 2001 Mar;84(2):226-253. doi: 10.1006/obhd.2000.2924.
The authors investigate two competing hypotheses about how chronic vividness of imagery interacts with the vividness and salience of information in decision making. Results from four studies, covering a variety of decision domains, indicate that chronic imagery vividness rarely amplifies the effects of vivid and salient information. Imagery vividness may, in fact, attenuate the effects of vivid and salient information. This is because, relative to nonvivid imagers, vivid imagers rely less on information that appears obvious and rely more on information that seems less obvious. This tendency is so robust that vividness of imagery may amplify the effects of vivid information only when this information is the only information available in the decision field. The findings seem to reflect vivid imagers' tendency to totally immerse themselves in a decision problem and scrutinize the available information creatively. Copyright 2000 Academic Press.
作者研究了关于意象的长期生动性如何在决策过程中与信息的生动性和显著性相互作用的两种相互竞争的假设。来自四项研究的结果，涵盖了各种决策领域，表明意象的长期生动性很少会增强生动和显著信息的影响。事实上，意象生动性可能会减弱生动和显著信息的影响。这是因为，相对于意象不生动的人，意象生动的人较少依赖明显的信息，而更多地依赖不太明显的信息。这种倾向非常强烈，以至于只有当生动信息是决策领域中唯一可用的信息时，意象生动性才可能增强生动信息的影响。这些发现似乎反映了意象生动的人倾向于完全沉浸在决策问题中，并创造性地审视可用信息。版权所有2000年学术出版社。
