Schneider T R, Salovey P, Apanovitch A M, Pizarro J, McCarthy D, Zullo J, Rothman A J
Department of Psychology, Yale University, New Haven, Connecticut 06520-8205, USA.
Health Psychol. 2001 Jul;20(4):256-66. doi: 10.1037//0278-6133.20.4.256.
The authors examined the effects that differently framed and targeted health messages have on persuading low-income women to obtain screening mammograms. The authors recruited 752 women over 40 years of age from community health clinics and public housing developments and assigned the women randomly to view videos that were either gain or loss framed and either targeted specifically to their ethnic groups or multicultural. Loss-framed, multicultural messages were most persuasive. The advantage of loss-framed, multicultural messages was especially apparent for Anglo women and Latinas but not for African American women. These effects were stronger after 6 months than after 12 months.
作者研究了不同框架和目标受众的健康信息对说服低收入女性进行乳腺筛查的影响。作者从社区健康诊所和公共住房开发区招募了752名40岁以上的女性，并将她们随机分配观看收益框架或损失框架的视频，这些视频要么是专门针对她们的种族群体，要么是多元文化的。损失框架的多元文化信息最具说服力。损失框架的多元文化信息的优势在盎格鲁女性和拉丁裔女性中尤为明显，但在非裔美国女性中则不明显。这些影响在6个月后比12个月后更强。
