评估一则恐惧诉求信息对减少“希腊人”饮酒行为的作用。
Evaluating a fear appeal message to reduce alcohol use among "Greeks".
作者信息
Moscato S, Black D R, Blue C L, Mattson M, Galer-Unti R A, Coster D C
机构信息
Illinois Alcoholism and Drug Dependence Association, Springfield, USA.
出版信息
Am J Health Behav. 2001 Sep-Oct;25(5):481-91.
OBJECTIVE
To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model.
METHOD
A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations.
RESULTS
Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message.
CONCLUSIONS
Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
目的
运用扩展平行过程模型评估恐惧诉求信息对大学生饮酒行为的影响。
方法
对38个全国性兄弟会组织中的本科生随机样本（n = 224）进行了一项调查。
结果
感知效能和感知威胁均与饮酒行为显著相关。听过和未听过该信息的学生在饮酒行为和参加无酒精活动方面均存在显著差异。
结论
基于理论的恐惧诉求信息可能是促进大学生负责任饮酒的一种有效方式。
Zotero 插件