A multinomial model for short-term priming in word identification.

A simple multinomial model for short-term priming in perceptual word identification is presented. In the experiments to which the model is applied, prime words are presented just prior to a flashed target word, and subjects must decide which of 2 alternative words matches the target. The model assumes that on some proportion of trials, confusion among the words leads to the decision being based on 1 of the prime words instead of the target. In addition, it is assumed that subjects sometimes discount a prime that matches 1 of the test alternatives and so choose the alternative that does not match. With these assumptions, the model fits the data from 5 experiments (including 4 used to develop the model known as ROUSE [responding optimally with unknown sources of evidence]; D. E. Huber, R. Shiffrin, K. Lyle, & K. Ruys, 2001). The multinomial model fits the data about as well as the ROUSE model and so should lead to further development and critical testing of both models.