Conklin C A, Tiffany S T
Department of Psychological Sciences, Purdue University, West Lafayette, Indiana 47907-1364, USA.
Exp Clin Psychopharmacol. 2001 Nov;9(4):399-408. doi: 10.1037//1064-1297.9.4.399.
A cue-reactivity paradigm was used to investigate the effects of personalizing imagery materials on smokers' reactivity to smoking cues. Cigarette smokers (n = 60) described situations used to create 4 personalized imagery scripts: positive mood/urge, positive mood/no urge, neutral mood/urge, and neutral mood/no urge. Their reactivity to these scripts as well as 4 standardized imagery scripts and 4 personalized scripts of another smoker was assessed. Personalization led to greater vividness, positive mood, and relevance ratings compared with the other 2 script types. Personalization of urge material did not enhance craving beyond that generated by the other 2 script types but did suppress craving under no-urge conditions. Findings stand in contrast to current conceptualizations of craving regarding the proposed impact of personalization on craving and suggest alternative mechanisms by which imagery cues influence craving generation.
采用线索反应范式来研究个性化意象材料对吸烟者对吸烟线索反应的影响。吸烟者（n = 60）描述了用于创建4个个性化意象脚本的情境：积极情绪/冲动、积极情绪/无冲动、中性情绪/冲动和中性情绪/无冲动。评估了他们对这些脚本以及4个标准化意象脚本和另一名吸烟者的4个个性化脚本的反应。与其他两种脚本类型相比，个性化导致更高的生动性、积极情绪和相关性评分。冲动材料的个性化并没有比其他两种脚本类型产生的渴望更强烈，但在无冲动条件下确实抑制了渴望。这些发现与当前关于个性化对渴望的影响的渴望概念化形成对比，并提出了意象线索影响渴望产生的替代机制。
