Schwartz Richard W, Cohn Kenneth H
Clinical Operations, Veterans Affairs Medical Center and Department of Surgery, College of Medicine, University of Kentucky, Lexington, KY, USA.
Am J Surg. 2002 Sep;184(3):269-78. doi: 10.1016/s0002-9610(02)00931-5.
Strategic planning is necessary in health care organizations to meet the constraints of a lean economy, rapidly changing technologies, and an unprecedented need to provide quality services at affordable prices. It offers a structure for assessing core strengths and environmental conditions and an innovative approach to enhance revenue and minimize costs. During the planning process, organizations define their mission, identify direction, develop a unified approach, prioritize long- and short-term goals, assign accountability, and allocate financial resources. Effective strategic planning is a continuous process and becomes an integral part of an organization's culture. Implementation is a part of strategy formulation, because future insights arise from current operating experiences. Success depends on buy-in from stakeholders, including physicians, nurses, and managers. The invested effort can offer the rewards of management that is proactive rather than crisis driven.
在医疗保健组织中，战略规划是必要的，以应对经济紧缩、技术快速变化以及以可承受价格提供优质服务的前所未有的需求等限制。它提供了一个评估核心优势和环境条件的框架，以及一种增加收入和降低成本的创新方法。在规划过程中，组织要明确其使命、确定方向、制定统一方法、对长期和短期目标进行优先排序、明确责任归属并分配财务资源。有效的战略规划是一个持续的过程，并成为组织文化的一个组成部分。实施是战略制定的一部分，因为未来的见解源于当前的运营经验。成功取决于包括医生、护士和管理人员在内的利益相关者的支持。所投入的努力能够带来积极主动而非由危机驱动的管理回报。
