Szilágyi T, Chapman S
Department of Public Health & Community Medicine, University of Sydney 2006, Australia.
Cent Eur J Public Health. 2003 Mar;11(1):38-43.
To give an overview of available internal tobacco industry documents on the transnational tobacco companies' (TTCs) efforts to enter the new market of the emerging democracy of Hungary and how it developed allies in its efforts at resisting tobacco control regulations.
Internal tobacco industry documents relevant to Hungary, available on the World Wide Web, were searched between 26 July and 30 November 2001. Documents on the identification of Central and Eastern Europe (CEE) as a great market potential have been reviewed; another set of reviewed documents are of particular relevance to Hungary, as they indicate who the main partners of the industry are.
TTCs not only invaded the markets of the fragile new CEE democracies by making their product widely available, but also introduced sophisticated lobbying and marketing tactics. TTCs will try to shape the country's regulatory framework in a manner to help increase their profits. The fiercer the reaction of TTCs against a planned regulatory measure is, the more impact on the health of the population could be expected from the introduction and enforcement of that measure.
概述跨国烟草公司（TTCs）为进入匈牙利新兴民主国家新市场所做努力的现有内部烟草行业文件，以及其在抵制烟草控制法规的努力中如何发展盟友。
于2001年7月26日至11月30日在万维网上搜索与匈牙利相关的内部烟草行业文件。审查了将中东欧（CEE）确定为具有巨大市场潜力的文件；另一组审查的文件与匈牙利特别相关，因为它们表明了该行业的主要合作伙伴是谁。
跨国烟草公司不仅通过广泛提供其产品侵入中东欧脆弱的新民主国家市场，还引入了复杂的游说和营销策略。跨国烟草公司将试图以有助于增加其利润的方式塑造该国的监管框架。跨国烟草公司对一项计划中的监管措施反应越激烈，该措施的出台和实施对民众健康的影响可能就越大。
