医学与护理期刊广告中护士的形象描绘。

Portrayal of nurses in advertisements in medical and nursing journals.

作者信息

Aber C S, Hawkins J W

出版信息

Image J Nurs Sch. 1992 Winter;24(4):289-93. doi: 10.1111/j.1547-5069.1992.tb00735.x.

DOI:10.1111/j.1547-5069.1992.tb00735.x

Abstract

This investigation examined the content of advertisements in medical and nursing journals to determine if the images of nurses reflect the roles nurses play in health care. The method used was content analysis. Thirty-five nursing journals and 48 medical journals yielded 313 different advertisements picturing nurses. Data were analyzed using descriptive statistics, chi-square, correlation coefficients, and interpreted for overall impressions of the portrayals. Nurses are portrayed as sex objects, ornaments and as handmaidens to physicians. The findings demonstrate a freezing of the image of nurses in the print media.

摘要

本调查研究了医学和护理期刊中的广告内容，以确定护士形象是否反映了护士在医疗保健中所扮演的角色。所采用的方法是内容分析。35种护理期刊和48种医学期刊共产生了313则配有护士形象的不同广告。使用描述性统计、卡方检验、相关系数对数据进行分析，并对这些描绘的总体印象进行解读。护士被描绘成性对象、装饰品以及医生的女仆。研究结果表明，印刷媒体中护士的形象被固化了。