Bryant C A, Coreil J, D'Angelo S L, Bailey D F, Lazarov M
NAACOGS Clin Issu Perinat Womens Health Nurs. 1992;3(4):723-30.
Best Start is an innovative social marketing approach to promote breastfeeding among low-income women. Focus group interviews were used to identify the determinants of infant-feeding decisions and the most effective strategies for encouraging women to breastfeed. Motivations and perceived barriers related to breastfeeding and social network influences on feeding choice are discussed. The findings were used to design a multifaceted breastfeeding promotion campaign aimed at new mothers, family members, health professionals, and the community at large.
“最佳开端”是一种创新的社会营销方法，旨在促进低收入女性进行母乳喂养。通过焦点小组访谈来确定婴儿喂养决策的决定因素以及鼓励女性母乳喂养的最有效策略。讨论了与母乳喂养相关的动机和感知障碍，以及社交网络对喂养选择的影响。研究结果被用于设计一项面向新妈妈、家庭成员、健康专业人员及广大社区的多方面母乳喂养促进活动。
