Barker Kriss
Population Media Center Shelburne, Vermont 05482-0547, USA.
J Health Commun. 2004;9 Suppl 1:131-7. doi: 10.1080/10810730490271584.
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of Innovation Theory with differing results: Using voodoo practitioners to pave the way for HIV/AIDS education in Haiti. A food-based approach to improving Vitamin A nutrition in Nepal. Diffusion at the horizon of life: The difficulties of communicating reproductive health to youth in Mali. The article illustrates a spectrum of circumstances in which diffusion theory has been applied, in order to show the application of the theory with different populations or target groups, in different sectors, and in different regions of the world.
这篇为创新扩散理论40周年庆典所做的贡献探讨了三个健康传播项目，这些项目应用了创新扩散理论的原则，但结果各异：利用伏都教从业者为海地的艾滋病毒/艾滋病教育铺平道路；在尼泊尔采用以食物为基础的方法改善维生素A营养状况；在生活边缘的传播：在马里向青少年传播生殖健康知识面临的困难。本文阐述了应用扩散理论的一系列情况，以展示该理论在世界不同地区、不同部门针对不同人群或目标群体的应用。
