1989年至1996年青少年香烟品牌偏好的变化
Changes in adolescent cigarette-brand preference, 1989 to 1996.
作者信息
Kaufman Nancy J, Castrucci Brian C, Mowery Paul, Gerlach Karen K, Emont Seth, Orleans C Tracy
机构信息
The Robert Wood Johnson Foundation, Princeton, NJ 08543, USA.
出版信息
Am J Health Behav. 2004 Jan-Feb;28(1):54-62. doi: 10.5993/ajhb.28.1.6.
OBJECTIVE
To understand changes in cigarette-brand choice by adolescents in the context of demographic differences and advertising.
METHODS
Data from 3 nationally representative cross-sectional surveys of adolescents were analyzed.
RESULTS
Marlboro, Camel, and Newport brand cigarettes accounted for over 80% of the cigarettes usually bought by adolescents in 1989, 1993, and 1996. Between 1989 and 1996, Marlboro and Camel market shares changed little, whereas preference for Newport doubled among white and Hispanic adolescents.
CONCLUSIONS
Brand preference among adolescents has been steadily concentrated among 3 brands. More attention may need to be focused on mentholated brands given the increase in Newport's market share.
目的
了解在人口统计学差异和广告背景下青少年香烟品牌选择的变化。
方法
对来自3项全国代表性青少年横断面调查的数据进行分析。
结果
万宝路、骆驼和新港品牌香烟在1989年、1993年和1996年占青少年通常购买香烟的80%以上。1989年至1996年间，万宝路和骆驼的市场份额变化不大，而白人和西班牙裔青少年对新港的偏好翻了一番。
结论
青少年中的品牌偏好一直稳定地集中在3个品牌中。鉴于新港市场份额的增加，可能需要更多关注薄荷醇品牌。
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