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“具有独立特质的当代、不羁的青年品牌”:英美烟草公司在缅甸的青年推广活动

"The contemporary, irreverent brand of youth with an independent streak": BAT's youth promotions in Myanmar.

作者信息

Chapman S

机构信息

School of Public Health, University of Sydney, Building A27, Sydney, NSW 2006, Australia.

出版信息

Tob Control. 2004 Mar;13(1):93-4. doi: 10.1136/tc.2003.006585.

DOI:10.1136/tc.2003.006585
PMID:14985606
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC1747839/
Abstract

"British American Tobacco strongly believes children should not smoke, and smoking should only be for adults who understand the risks associated with it. Our Group companies support and run programmes worldwide tackling underage smoking, and we are committed to pooling our resources and experience globally with others in the tobacco industry--and with governments and NGOs--to help prevent youth smoking. Along with the other two largest international tobacco groups--Philip Morris International and Japan Tobacco International--our Group companies have funded and supported more than 130 Youth Smoking Prevention (YSP) programmes in more than 70 countries. We fully support laws and regulations on a minimum age for buying tobacco products, and penalties for retailers who break the law. Our company policy worldwide is not to market to anyone under 18 years old, or more if the law in a particular country sets the age higher."--BAT website November 2003.

摘要

英美烟草公司坚信儿童不应吸烟,吸烟应仅限于了解其相关风险的成年人。我们集团旗下的公司在全球支持并开展应对未成年人吸烟问题的项目,我们致力于与烟草行业的其他企业以及政府和非政府组织在全球范围内汇聚资源和经验,以帮助预防青少年吸烟。与另外两家最大的国际烟草集团——菲利普·莫里斯国际公司和日本烟草国际公司一道,我们集团旗下的公司已在70多个国家资助并支持了130多个青少年吸烟预防(YSP)项目。我们全力支持关于购买烟草制品的最低年龄的法律法规,以及对违法零售商的处罚措施。我们公司在全球的政策是不向18岁以下的任何人进行营销,如果特定国家的法律设定了更高的年龄限制,则以该法律规定为准。——英美烟草公司网站2003年11月

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