Assunta M, Chapman S
School of Public Health, Room 129A, Edward Ford Building (A27), University of Sydney, Sydney, NSW 2006 Australia.
Tob Control. 2004 Dec;13 Suppl 2(Suppl 2):ii51-7. doi: 10.1136/tc.2004.008359.
To review how tobacco transnational companies conducted their business in the hostile environment of Singapore, attempting to counter some of the government's tobacco control measures; to compare the Malaysian and the Singaporean governments' stance on tobacco control and the direct bearing of this on the way the tobacco companies conduct their business.
Systematic keyword and opportunistic website searches of formerly private internal industry documents.
The comprehensive prohibition on advertising did not prevent the companies from advertising cigarettes to Singaporeans. Both British American Tobacco and Philip Morris used Malaysian television to advertise into Singapore. To launch a new brand of cigarettes, Alpine, Philip Morris used a non-tobacco product, the Alpine wine cooler. Other creative strategies such as innovative packaging and display units at retailers were explored to overcome the restrictions. Philip Morris experimented with developing a prototype cigarette using aroma and sweetened tipping paper to target the young and health conscious. The industry sought to weaken the strong pack warnings. The industry distributed anti-smoking posters for youth to retailers but privately salivated over their market potential.
回顾烟草跨国公司在新加坡的不利环境中如何开展业务，试图对抗政府的一些烟草控制措施；比较马来西亚和新加坡政府在烟草控制方面的立场以及这对烟草公司开展业务方式的直接影响。
对以前属于私人的内部行业文件进行系统的关键词和机会性网站搜索。
全面禁止广告并未阻止公司向新加坡人宣传香烟。英美烟草公司和菲利普·莫里斯公司都利用马来西亚电视台向新加坡进行广告宣传。为推出新品牌香烟“阿尔派”，菲利普·莫里斯公司利用了一种非烟草产品——阿尔派葡萄酒冷却器。还探索了其他创新策略，如创新包装和零售商展示架，以克服限制。菲利普·莫里斯公司尝试开发一种使用香味和甜味水松纸的原型香烟，以吸引年轻人和注重健康的人群。该行业试图削弱强力烟包警示。该行业向零售商分发针对年轻人的反吸烟海报，但私下却对其市场潜力垂涎欲滴。
