“亚洲雅皮士……总是在寻找新的、与众不同的东西”：在年轻亚洲人中营造烟草文化。
"Asian yuppies...are always looking for something new and different": creating a tobacco culture among young Asians.
作者信息
Knight J, Chapman S
机构信息
School of Public Health, Room 129A, Edward Ford Building (A27), University of Sydney, NSW 2006, Australia.
出版信息
Tob Control. 2004 Dec;13 Suppl 2(Suppl 2):ii22-9. doi: 10.1136/tc.2004.008847.
OBJECTIVE
To identify and analyse the themes employed by the Asian based transnational tobacco companies to construct a tobacco culture among Asian young men and women.
METHODS
Systematic review of relevant tobacco industry documents made public through the Master Settlement Agreement.
RESULTS
The industry utilised six vehicles and themes to construct a tobacco culture in Asia: music, entertainment (including nightclubs, discos, and movies), adventure, sport (including motorsports, soccer, and tennis), glamour (beauty and fashion), and independence.
CONCLUSIONS
The tobacco industry set about constructing a tobacco culture that sought to make smoking desirable, even normal, for young men and women. Understanding the way industry constructed this culture provides insights into ways that culture might now be challenged. Countering the transnational nature of many activities will require coordinated effort at the international, regional, and national levels. Implementation of the Framework Convention on Tobacco Control (FCTC) will be a powerful tool in this process. All nations throughout Asia are encouraged to support the FCTC and its broad protocols addressing advertising and sponsorship. Measures are also required to disassociate smoking from progress in sex equality.
目的
识别并分析总部位于亚洲的跨国烟草公司用于在亚洲青年男女中构建烟草文化的主题。
方法
对通过《主协议和解协议》公开的相关烟草行业文件进行系统综述。
结果
该行业利用六种载体和主题在亚洲构建烟草文化：音乐、娱乐（包括夜总会、迪斯科舞厅和电影）、冒险、体育（包括赛车、足球和网球）、魅力（美容和时尚）以及独立。
结论
烟草行业着手构建一种烟草文化，试图让吸烟对青年男女来说变得有吸引力，甚至是正常的。了解该行业构建这种文化的方式有助于洞察现在可能对这种文化发起挑战的途径。应对许多活动的跨国性质需要国际、区域和国家层面的协同努力。实施《烟草控制框架公约》（FCTC）将是这一进程中的有力工具。鼓励亚洲各国支持FCTC及其关于广告和赞助的广泛议定书。还需要采取措施使吸烟与性别平等进程脱钩。
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