Mankins Michael C
Office of Marakon Associates, San Francisco, USA.
Harv Bus Rev. 2004 Sep;82(9):58, 60-5, 136.
Companies routinely squander their most precious resource--the time of their top executives. In the typical company, senior executives meet to discuss strategy for only three hours a month. And that time is poorly spent in diffuse discussions never even meant to result in any decision. The price of misused executive time is high. Delayed strategic decisions lead to overlooked waste and high costs, harmful cost reductions, missed new product and business development opportunities, and poor long-term investments. But a few deceptively simple changes in the way top management teams set agendas and structure team meetings can make an enormous difference in their effectiveness. Efficient companies use seven techniques to make the most of the time their top executives spend together. They keep strategy meetings separate from meetings focused on operations. They explore issues through written communications before they meet, so that meeting time is used solely for reaching decisions. In setting agendas, they rank the importance of each item according to its potential to create value for the company. They seek to get issues not only on, but also off, the agenda quickly, keeping to a clear implementation timetable. They make sure they have considered all viable alternatives before deciding a course of action. They use a common language and methodology for reaching decisions. And they insist that, once a decision is made, they stick to it--that there be no more debate or mere grudging compliance. Once leadership teams get the basics right, they can make more fundamental changes in the way they work together. Strategy making can be transformed from a series of fragmented and unproductive events into a streamlined, effective, and continuing management dialogue. In companies that have done this, management meetings aren't a necessary evil; they're a source of real competitive advantage.
企业常常浪费它们最宝贵的资源——高层管理人员的时间。在一般的公司里,高管们每月仅花三个小时开会讨论战略。而且这些时间在漫无边际的讨论中被低效利用,甚至根本无意做出任何决策。高管时间滥用的代价高昂。战略决策延迟会导致忽视浪费和高成本、有害的成本削减、错过新产品和业务发展机会以及不良的长期投资。但是,高层管理团队设定议程和组织团队会议的方式只需做一些看似简单的改变,就能极大地提高其效率。高效的公司运用七种技巧来充分利用高管们共同花费的时间。他们将战略会议与专注于运营的会议分开。他们在会前通过书面沟通探讨问题,以便会议时间仅用于做出决策。在设定议程时,他们根据每个项目为公司创造价值的潜力来排列其重要性。他们不仅力求迅速将问题列入议程,还力求迅速将问题从议程上移除,严格遵守明确的实施时间表。他们确保在决定行动方针之前已考虑所有可行的替代方案。他们使用共同的语言和方法来做出决策。并且他们坚持一旦做出决定,就坚决执行——不再有争论或勉强服从。一旦领导团队把这些基本要点做好,他们就能在合作方式上做出更根本性的改变。战略制定可以从一系列零散且低效的活动转变为精简、有效且持续的管理对话。在做到这一点的公司里,管理会议不再是一种无奈之举;它们是真正竞争优势的来源。