Marsh David R, Schroeder Dirk G, Dearden Kirk A, Sternin Jerry, Sternin Monique
Save the Children Federation (USA), Westport, Connecticut, USA.
BMJ. 2004 Nov 13;329(7475):1177-9. doi: 10.1136/bmj.329.7475.1177.
Identifying individuals with better outcome than their peers (positive deviance) and enabling communities to adopt the behaviours that explain the improved outcome are powerful methods of producing change
识别出比同龄人结局更好的个体(正向偏差),并促使社区采用能解释这种改善结局的行为,是实现变革的有力方法。