Spilker B
Scientific and Regulatory Affairs of PhRMA, Washington, DC, USA.
Drug News Perspect. 1998 Nov;11(9):517-22. doi: 10.1358/dnp.1998.11.9.863688.
A variety of focuses are used in this article to discuss four types of perspectives; these focuses are self, others, drugs/issues and company/industry. There is a hierarchy of concern about the topics one deals with. This hierarchy ranges from identifying whether there is a question to address or whether the topic is more serious and there is an issue to consider. If the matter is even more serious, it may be a real problem or there may be an actual crisis. It is important to use one's senses to achieve optimal interactions with all individuals and groups one associates with. When focusing on perspectives of drugs and issues, it is important to obtain a broad perspective. This may often be achieved by viewing all drug development (or marketing, discovery, production, etc.) using multiple approaches (e.g., consider different customers and groups). Developing pharma sense and skills in pharma think must be achieved concomitantly with developing a pharmaceutical perspective. This is essential to fully achieve one's professional goals and enable the company to achieve its goals.
本文运用了多种侧重点来讨论四种类型的观点；这些侧重点分别是自我、他人、药物/问题以及公司/行业。人们对所处理的主题存在一种关注层次。这个层次从确定是否有问题需要解决，到主题是否更严重以及是否有问题需要考虑。如果事情甚至更严重，它可能是一个实际问题或者可能存在实际危机。运用自身的感知能力与所交往的所有个人和群体实现最佳互动非常重要。当关注药物和问题的观点时，获得广泛的视角很重要。这通常可以通过使用多种方法来审视所有药物研发（或营销、发现、生产等）来实现（例如，考虑不同的客户和群体）。在培养制药视角的同时，必须相应地培养制药意识和制药思维技能。这对于充分实现个人职业目标以及使公司实现其目标至关重要。
