Ibarra Herminia, Lineback Kent
Insead, Fontainebleau, France.
Harv Bus Rev. 2005 Jan;83(1):64-71, 116.
When you're in the midst of a major career change, telling stories about your professional self can inspire others' belief in your character and in your capacity to take a leap and land on your feet. It also can help you believe in yourself. A narrative thread will give meaning to your career history; it will assure you that, in moving on to something new, you are not discarding everything you've worked so hard to accomplish. Unfortunately, the authors explain in this article, most of us fail to use the power of storytelling in pursuit of our professional goals, or we do it badly. Tales of transition are especially challenging. Not knowing how to reconcile the built-in discontinuities in our work lives, we often relay just the facts. We present ourselves as safe--and dull and unremarkable. That's not a necessary compromise. A transition story has inherent dramatic appeal. The protagonist is you, of course, and what's at stake is your career. Perhaps you've come to an event or insight that represents a point of no return. It's this kind of break with the past that will force you to discover and reveal who you really are. Discontinuity and tension are part of the experience. If these elements are missing from your career story, the tale will fall flat. With all these twists and turns, how do you demonstrate stability and earn listeners' trust? By emphasizing continuity and causality--in other words, by showing that your past is related to the present and, from that trajectory, conveying that a solid future is in sight. If you can make your story of transition cohere, you will have gone far in convincing the listener--and reassuring yourself--that the change makes sense for you and is likely to bring success.
当你正处于重大的职业转变之中时,讲述关于你职业自我的故事能够激发他人对你的品格以及你勇于冒险并站稳脚跟的能力的信任。这也能帮助你相信自己。一条叙事线索会赋予你的职业经历以意义;它会让你确信,在迈向新事物时,你并非在抛弃你为之努力奋斗所取得的一切。不幸的是,正如本文作者所解释的,我们大多数人在追求职业目标时未能运用讲故事的力量,或者我们做得很糟糕。转型的故事尤其具有挑战性。由于不知道如何协调工作生活中内在的不连贯性,我们常常只陈述事实。我们把自己呈现得四平八稳——却平淡无奇、毫不出众。这并非是必要的妥协。一个转型故事具有内在的戏剧性吸引力。主角当然是你,而利害攸关的是你的职业。或许你经历了某个事件或获得了某种领悟,这代表着一个无法回头的转折点。正是这种与过去的决裂将迫使你去发现并展现真实的自己。不连贯性和紧张感是这种经历的一部分。如果你的职业故事中缺少这些元素,这个故事就会平淡无味。面对所有这些波折,你如何展现稳定性并赢得听众的信任呢?通过强调连贯性和因果关系——换句话说,通过表明你的过去与现在相关,并从这个轨迹中传达出一个稳固的未来在望。如果你能让你的转型故事连贯起来,你在说服听众——以及让自己安心——方面就已经取得了很大进展,即这种改变对你来说是有意义的,并且很可能带来成功。