Webb Oliver J, Eves Frank F
School of Sport and Exercise Sciences, University of Birmingham, Edgbaston, Birmingham, B15 2TT, England.
Am J Public Health. 2005 Sep;95(9):1543-4. doi: 10.2105/AJPH.2004.046235. Epub 2005 Jul 28.
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
附着在楼梯踏步上的信息横幅显著增加了行人对楼梯的使用，其效果超过了此前报道的传统海报。然而，相同信息横幅的多个实例与展示不同信息的横幅效果相同。因此，更高的可见性而非信息多样性似乎是横幅形式优越性的原因。我们的研究结果表明，围绕单一信息的重复开展简单的楼梯使用推广活动是可行的。
