School of Sport and Exercise Sciences, University of Birmingham, UK.
J Health Psychol. 2001 Sep;6(5):495-500. doi: 10.1177/135910530100600503.
Previous research has found that poster prompts are associated with significant increases in stair use. The present study examined the use of messages on the stair risers, as an alternative to posters, to encourage stair climbing. Observers monitored shoppers' stair and escalator use over a 2-week baseline and 6-week intervention period. The prevalence of stair use increased from a baseline value of 8.1 percent to 18.3 percent when the motivating messages were in place. This increase is greater than that found in studies that used poster prompts in shopping centre venues. The apparent advantage of stair-riser banners is discussed in terms of their visibility and attractiveness, as well as their capacity to present multiple messages likely to appeal to a broader constituency. It is concluded that promoters of physical activity should use colourful, tailored stair-riser banners, rather than posters, to encourage stair climbing.
先前的研究发现，海报提示与楼梯使用量的显著增加有关。本研究探讨了在楼梯梯级上使用信息作为海报的替代品来鼓励爬楼梯。观察者在两周的基线期和六周的干预期内监测购物者使用楼梯和自动扶梯的情况。当激励信息到位时，楼梯使用率从基线时的 8.1%增加到 18.3%。这一增长大于在购物中心场所使用海报提示的研究中发现的增长。楼梯横幅的明显优势在于它们的可见性和吸引力，以及它们能够呈现多个可能吸引更广泛受众的信息的能力。研究结论认为，促进身体活动的人应该使用彩色、定制的楼梯横幅，而不是海报，来鼓励爬楼梯。
