Vanderpool Robin C, Coyne Cathy A
University of Kentucky Markey Cancer Control Program, 2365 Harrodsburg Rd, Suite A230, Lexington, KY 40504, USA.
Prev Chronic Dis. 2006 Apr;3(2):A54. Epub 2006 Mar 15.
Screen for Life: National Colorectal Cancer Action Campaign is a multimedia campaign that informs men and women aged 50 and older about the importance of colorectal cancer screening. The Appalachia Cancer Network undertook a qualitative research study to help determine whether Screen for Life materials are being used and distributed by organizations serving Appalachian residents and to help assess key informants' perceived acceptability of the materials.
Semistructured telephone interviews were conducted with 13 state and local informants in three Appalachian states to assess the diversity of community organizations that received the materials, the level of material use, and receptivity to Screen for Life.
Regional cancer control programs were more active in promoting Screen for Life at local levels than state health departments. Although state health departments are the primary route for distributing Screen for Life materials, they did not report the breadth of activities noted by regional cancer control programs. Several local interview respondents were unfamiliar with Screen for Life, and respondents who were familiar with Screen for Life used the materials in a general, unplanned way. Although some respondents were unfamiliar with the campaign materials, they were interested in Screen for Life. No formal evaluations on the effectiveness of the materials were reported.
More guidance on how to implement the Screen for Life campaign as a targeted health communication media campaign would be helpful.
“为生命筛查：全国结直肠癌行动运动”是一项多媒体运动，旨在告知50岁及以上的男性和女性结直肠癌筛查的重要性。阿巴拉契亚癌症网络开展了一项定性研究，以帮助确定“为生命筛查”的材料是否被服务于阿巴拉契亚居民的组织使用和分发，并帮助评估关键信息提供者对这些材料的可接受程度。
对阿巴拉契亚三个州的13位州和地方信息提供者进行了半结构化电话访谈，以评估收到这些材料的社区组织的多样性、材料的使用水平以及对“为生命筛查”的接受程度。
区域癌症控制项目在地方层面推广“为生命筛查”比州卫生部门更为积极。虽然州卫生部门是分发“为生命筛查”材料的主要途径，但他们并未报告区域癌症控制项目所开展活动的广度。几位参与地方访谈的受访者不熟悉“为生命筛查”，熟悉该项目的受访者对材料的使用方式较为随意，缺乏计划性。尽管一些受访者不熟悉活动材料，但他们对“为生命筛查”感兴趣。未报告对这些材料有效性的正式评估情况。
提供更多关于如何将“为生命筛查”运动作为有针对性的健康传播媒体运动来实施的指导会有所帮助。
