高中报纸上的紫外线晒黑广告。
UV tanning advertisements in high school newspapers.
作者信息
Freeman Scott, Francis Shayla, Lundahl Kristy, Bowland Terri, Dellavalle Robert P
机构信息
Department of Dermatology, University of Colorado at Denver Health Sciences Center, Aurora, USA.
出版信息
Arch Dermatol. 2006 Apr;142(4):460-2. doi: 10.1001/archderm.142.4.460.
OBJECTIVE
To examine the increasing use of UV tanning parlors by adolescents, despite the World Health Organization recommendation that no one under the age of 18 years use UV tanning devices.
DESIGN
We examined tanning advertisements in a sample of public high school newspapers published between 2001 and 2005 in 3 Colorado counties encompassing the Denver metropolitan area.
RESULTS
Tanning advertisements appeared in newspapers from 11 (48%) of 23 schools. Newspaper issues (N = 131) contained 40 advertisements placed by 18 tanning parlors. Advertisements commonly offered discounts (19 of 40) including unlimited tanning offers (15 of 40). Thirteen advertisements featured non-UV tanning treatments, and 2 advertisements mentioned parental consent or accompaniment for UV tanning.
CONCLUSIONS
UV radiation, a classified carcinogen, is commonly and specifically marketed to adolescents through high school newspaper advertising. Public health skin cancer prevention policies should include the prohibition of UV tanning advertising to minors.
目的
尽管世界卫生组织建议18岁以下人群不得使用紫外线晒黑设备，但仍要研究青少年对紫外线晒黑店的使用情况日益增加这一现象。
设计
我们在科罗拉多州丹佛市大都市区的3个县2001年至2005年期间出版的公立高中报纸样本中研究了晒黑广告。
结果
23所学校中有11所（48%）的报纸上出现了晒黑广告。报纸期数（N = 131）包含18家晒黑店投放的40则广告。广告通常提供折扣（40则中有19则），包括无限次晒黑优惠（40则中有15则）。13则广告宣传了非紫外线晒黑疗法，2则广告提到了紫外线晒黑需父母同意或陪同。
结论
紫外线辐射是一种已分类的致癌物，通过高中报纸广告普遍且专门地向青少年进行营销。公共卫生皮肤癌预防政策应包括禁止向未成年人做紫外线晒黑广告。
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