Benet Suzeanne, Kraft Frederic
Department of Marketing, Grand Valley State University, L. William Seidman Center 3112, 50 Front Ave SW, Grand Rapids, MI 49504, USA.
J Public Health Policy. 2016 May;37(2):216-25. doi: 10.1057/jphp.2016.7. Epub 2016 Feb 25.
We examine marketing strategies for indoor tanning services that often target young adult females. Evidence of the addictive nature of indoor tanning suggests that young adults may be vulnerable to the promotion of indoor tanning and as a result deserve greater protection from the marketing of these services. As public awareness of the rising numbers of skin cancers linked to indoor tanning grows, we believe that the public will support increased regulation of this industry.
我们研究了室内晒黑服务的营销策略，这类服务通常以年轻成年女性为目标客户。室内晒黑具有成瘾性的证据表明，年轻人可能容易受到室内晒黑宣传的影响，因此应受到更多保护，免受这类服务营销的影响。随着公众对与室内晒黑相关的皮肤癌病例不断增加的认识不断提高，我们相信公众会支持加强对该行业的监管。
