针对布里奇波特（康涅狄格州）医院的整合营销活动。
Integrated marketing campaign for Bridgeport (CT) Hospital.
出版信息
Profiles Healthc Commun. 2007 May-Jun;23(3):18-22, 2.
PMID:17601090
Abstract
Bridgeport (CT) Hospital launched an integrated branding campaign in January to enhance overall awareness of the 425-bed teaching hospital. The campaign consists of print and radio ads.
摘要
康涅狄格州布里奇波特医院于1月发起了一项综合品牌推广活动，以提高这家拥有425张床位的教学医院的整体知名度。该活动包括平面广告和广播广告。
Zotero 插件