Lönnqvist Jan-Erik, Leikas Sointu, Paunonen Sampo, Nissinen Vesa, Verkasalo Markku
Department of Psychology, University of Helsinki, PO Box 9, 00014 Helsinki, Finland.
Pers Soc Psychol Bull. 2006 Nov;32(11):1469-81. doi: 10.1177/0146167206291672.
The purpose of the present study was to evaluate the moderating effect of Conformism values on the relations between other values and behavior. The authors expected people low, but not high, in Conformism to behave in a manner that is consistent with their personal values related to self-transcendence versus self-enhancement. In Study 1 (N = 199), such values predicted actual altruistic behavior, as estimated by other-reports, but only if Conformism values were low. In Study 2 (N = 189), only people who considered Conformism values to be relatively unimportant showed expected connections between self-transcendence values and anticipated regret in hypothetical scenarios having negative consequences. The data are interpreted as supporting the view that (a) anticipated regret motivates value-consistent behavior, (b) self-transcendence values in particular are connected to altruistic behavior and to anticipated regret, but (c) conformity to social norms moderates these connections.
本研究的目的是评估从众价值观对其他价值观与行为之间关系的调节作用。作者预计，从众程度低而非高的人会以与其自我超越与自我提升相关的个人价值观相一致的方式行事。在研究1（N = 199）中，这些价值观预测了他人报告所估计的实际利他行为，但前提是从众价值观较低。在研究2（N = 189）中，只有那些认为从众价值观相对不重要的人，在具有负面后果的假设情景中，自我超越价值观与预期遗憾之间才显示出预期的联系。这些数据被解释为支持以下观点：（a）预期遗憾会激发与价值观一致的行为，（b）特别是自我超越价值观与利他行为和预期遗憾相关，但（c）对社会规范的从众会调节这些联系。
