On the locus of priming and inverse priming effects.

Visual stimuli that are made invisible by a following mask can affect overt motor responses and nonmotor processing. Previous studies have compared the effects of primes that were perceptually similar to the subsequent stimulus with those of primes that were perceptually similar to an alternative stimulus. The present study examined the effect of congruent primes that are perceptually dissimilar to the target (or the cue) but are nonetheless associated with the same response (or the same task) as the later stimulus. Positive and inverse priming effects (negative compatibility effects) were studied in a target priming paradigm (Experiments 1 and 2) and in a cue priming paradigm (Experiments 3 and 4). The results showed stronger priming effects with similar primes than with dissimilar congruent primes. However, the effects of perceptually dissimilar congruent primes differed from those of dissimilar incongruent primes. These findings suggest that a substantial part of both positive target and cue priming effects is produced at levels of processing that are not affected by perceptual similarity. The version of inverse priming effects examined in this study, however, seems to arise from perceptual processing that is affected by the similarity between a prime and the stimulus that follows the mask.