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留面子效应与金钱募捐:一项实地环境中的评估

Door-in-the-face technique and monetary solicitation: an evaluation in a field setting.

作者信息

Pascual Alexandre, Gueguen Nicolas

机构信息

Université de Bordeaux 2, Equipe Psychologie Sociale des Insertions, 3, ter Place de la Victoire, 33076 Bordeaux cedex, France.

出版信息

Percept Mot Skills. 2006 Dec;103(3):974-8. doi: 10.2466/pms.103.3.974-978.

DOI:10.2466/pms.103.3.974-978
PMID:17326529
Abstract

To test the door-in-the-face technique for a private solicitation, 53 men and 37 women in several bars were engaged. In one condition, a female confederate asked the subject to buy her drink because her boyfriend had left without paying the bill. After the subject refused, the confederate requested only 2 or 3 coins. In the control condition, the latter request was the only one. Analysis showed a dramatic increase in compliance for the door-in-the-face condition. A positive effect of the door-in-the-face technique was also observed for the average amount of the donation. The accentuation of the solicitor's dependency in the door-in-the-face condition seemed relevant for explanation.

摘要

为测试用于私人募捐的“留面子效应”,研究人员在几家酒吧里招募了53名男性和37名女性。在一种情境下,一名女性同谋请求实验对象为她买一杯饮料,称她的男朋友没结账就走了。在实验对象拒绝后,同谋只请求给2或3枚硬币。在控制组情境下,只有后一个请求。分析表明,“留面子效应”情境下的依从性大幅提高。在捐赠的平均金额方面也观察到了“留面子效应”的积极影响。“留面子效应”情境下同谋表现出的更强的依赖性似乎有助于解释这一现象。

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