照章行事：医药代表如何结交并影响医生。
Following the script: how drug reps make friends and influence doctors.
作者信息
Fugh-Berman Adriane, Ahari Shahram
机构信息
Department of Physiology and Biophysics, Georgetown University Medical Center, Washington, District of Columbia, United States of America.
出版信息
PLoS Med. 2007 Apr;4(4):e150. doi: 10.1371/journal.pmed.0040150.
Abstract
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.
摘要
本文源于一位前药品推销员与一位研究药品营销的医生之间的对话，揭示了推销员用以操控医生处方行为的策略。
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