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媒体环境对身体活动的影响：着眼全局。

The influence of the media environment on physical activity: looking for the big picture.

作者信息

Maibach Edward

机构信息

Public Health Communication & Marketing Program, The George Washington University School of Public Health and Health Services, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA.

出版信息

Am J Health Promot. 2007 Mar-Apr;21(4 Suppl):353-62, iii. doi: 10.4278/0890-1171-21.4s.353.

DOI:10.4278/0890-1171-21.4s.353
PMID:17465181
Abstract

The Influence of the Media Environment on Physical Activity: Looking for the Big Picture Media consumption is expected to continue to increase well into the future. With this in mind the author suggests opportunities to influence the media environment for the purposes of promoting physical activity. A research agenda focused on media consumption, media content, commercial considerations, promoting physical activity through the media, partnerships with industry, positioning, dissemination of proven methods, and environmental change is proposed.

摘要

媒体环境对身体活动的影响

着眼全局 预计媒体消费在未来很长一段时间内将持续增长。有鉴于此，作者提出了一些影响媒体环境以促进身体活动的机会。本文提出了一个研究议程，重点关注媒体消费、媒体内容、商业考量、通过媒体促进身体活动、与行业的伙伴关系、定位、已证实方法的传播以及环境变化。

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