Levy A Stewart, Hawkes Allison P, Rossie George V
Intermountain Neurosurgery and Neuroscience in Denver, Colorado, USA.
Health Promot Pract. 2007 Jul;8(3):257-65. doi: 10.1177/1524839906292178. Epub 2007 May 10.
The authors' Level I trauma center has advocated the use of ski helmets for several years and in 1998, undertook a social-marketing campaign and a helmet loaner program to increase helmet use among skiers and snowboarders. The loaner program's effect on helmet acceptance was measured by comparing helmet acceptance in participating rental stores with acceptance in nonparticipating stores during 3 years. For the 1998-1999 season, 13.8% of renters in the participating stores accepted a helmet compared to 1.38% in the nonparticipating stores (p < .01); for 2000-2001, 33.5% to 3.93% (p < .01); and for 2001-2002, 30.3% to 4.48% (p < .01). The authors believe that efforts to increase helmet use--by increasing education and public awareness and decreasing barriers, such as through helmet loaner programs or routinely including helmets in rental packages--have significant potential to decrease the incidence and severity of brain injuries from skiing and/or snowboarding accidents in Colorado.
作者所在的一级创伤中心多年来一直提倡使用滑雪头盔。1998年，该中心开展了一场社会营销活动和一项头盔租借计划，以提高滑雪者和单板滑雪者使用头盔的比例。通过比较参与租借计划的商店与未参与的商店在三年间的头盔接受率，来衡量租借计划对头盔接受情况的影响。在1998 - 1999赛季，参与计划的商店中有13.8%的租借者接受了头盔，而未参与的商店中这一比例为1.38%（p <.01）；2000 - 2001赛季，分别为33.5%和3.93%（p <.01）；2001 - 2002赛季，为30.3%和4.48%（p <.01）。作者认为，通过加强教育和提高公众意识、减少障碍（如通过头盔租借计划或在租借套餐中常规配备头盔）来增加头盔使用的努力，对于降低科罗拉多州滑雪和/或单板滑雪事故导致的脑损伤发生率及严重程度具有巨大潜力。
