Ethics in health promotion--reflections in practice.

Health promotion practitioners should be able to identify ethical dilemmas that are relevant to their practice and understand how to preclude and/or address such problems. This paper explores some of the broad ethical issues in health promotion practice; summarises some of the principles that require consideration; and outlines some of the recently developed ethical frameworks for public health and health promotion practice. Health promoters are encouraged to reflect not only on the consequences of their actions, but also their philosophical and ethical foundations.