Paek Hye-Jin, Lee Byoungkwan, Salmon Charles T, Witte Kim
Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA.
Health Educ Behav. 2008 Aug;35(4):461-77. doi: 10.1177/1090198106296769. Epub 2007 May 18.
This study hypothesized a multilevel model to examine the contextual effects of gender norms, exposure to health-related radio programs, interpersonal communication, and social capital on family planning behavior in Uganda. The results of hierarchical linear modeling showed that all of the four variables were significant predictors of family planning behavior. The authors found that gender norms as a contextual factor significantly interacted with the individual-level perceived benefit. The significant cross-level interaction effect was also observed between individuals' interpersonal communication and contextual variation in listening to a health-related radio program. Practical implications for family planning communication campaigns are discussed.
本研究假设了一个多层次模型，以检验性别规范、接触与健康相关的广播节目、人际沟通和社会资本对乌干达计划生育行为的情境影响。分层线性建模结果表明，这四个变量都是计划生育行为的显著预测因素。作者发现，作为情境因素的性别规范与个体层面的感知利益存在显著交互作用。在个体的人际沟通与收听与健康相关广播节目的情境差异之间，也观察到了显著的跨层次交互效应。文中讨论了计划生育宣传活动的实际意义。
