Profiles Healthc Commun. 2007 May-Jun;23(3):23-5, 2.
The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.
俄克拉荷马骨科医院是一家拥有25张床位的住院和门诊中心，专注于一个领域：骨科。为了让人们了解其服务并建立品牌知名度以推动市场份额，该医院发起了一场以实际患者为特色的平面广告宣传活动。
