Neuhauser Linda, Rothschild Rebeccah, Rodríguez Fátima M
School of Public Health, University of Califoria, Berkeley, California 94720-7360, USA.
J Nutr Educ Behav. 2007 Jul-Aug;39(4):219-25. doi: 10.1016/j.jneb.2007.03.005.
MyPyramid.gov, a major national Web site about healthful eating and physical activity, was analyzed for literacy, cultural, and linguistic factors relevant to consumers. The assessment used 4 standardized readability tests, 1 navigational test, availability of non-English content, and new criteria for cultural factors. Readability scores averaged between grade levels 8.8 and 10.8, and half the navigation criteria were met. The Web site was available in Spanish, but it had little cultural tailoring for English speakers. It is recommended that MyPyramid's readability, navigation, and cultural tailoring be improved. References are provided to help educators learn more about assessing and using Internet communication with diverse audiences.
对美国政府主要网站“我的金字塔”（MyPyramid.gov）进行了分析，该网站涉及健康饮食和体育活动，分析内容包括与消费者相关的读写能力、文化和语言因素。评估采用了4种标准化可读性测试、1种导航测试、非英语内容的可用性以及文化因素的新标准。可读性得分平均在8.8年级至10.8年级之间，且仅满足一半的导航标准。该网站有西班牙语版本，但针对英语使用者几乎没有进行文化方面的调整。建议改进“我的金字塔”网站的可读性、导航功能以及文化适应性。文中提供了参考文献，以帮助教育工作者更多地了解如何评估和利用互联网与不同受众进行交流。
