Birkeland Robyn, Thompson J Kevin, Herbozo Sylvia, Roehrig Megan, Cafri Guy, van den Berg Patricia
Department of Psychology, University of South Florida, Tampa, FL 33620-8200, USA.
Body Image. 2005 Mar;2(1):53-61. doi: 10.1016/j.bodyim.2004.11.002.
In the current study, 138 college females were randomly assigned to four media exposure conditions based on the presence or absence of an attractive person (fashion model) and the presence or absence of an appearance-related product. Outcome measures consisted of visual analogue ratings of multiple body image and mood variables. The results revealed a significant main effect for person, indicating that the presence of a model increased levels of body dissatisfaction and negative mood. No product effect emerged and there was no significant interaction between person and product. These findings suggest that the appearance priming effect of media exposure on body dissatisfaction and mood is specific to a person stimulus, with no additional effect promoted by a generic appearance-relevant stimulus.
在当前的研究中，138名大学女生根据是否有迷人的人物（时尚模特）以及是否有与外表相关的产品，被随机分配到四种媒体曝光条件下。结果测量包括对多个身体意象和情绪变量的视觉模拟评分。结果显示人物有显著的主效应，表明模特的出现会增加身体不满和负面情绪的程度。未出现产品效应，人物和产品之间也没有显著的交互作用。这些发现表明，媒体曝光对身体不满和情绪的外表启动效应特定于人物刺激，一般的外表相关刺激不会产生额外影响。
