Effects of verbal labeling and exposure duration on implicit memory for visual patterns.

The present study investigated the role of verbal labeling and exposure duration in implicit memory for novel visual patterns. Encoding condition was varied in Experiment 1. Two encoding conditions discouraged verbal labeling and a third required it. In Experiment 2, exposure duration was manipulated to determine whether a new memory representation could be formed after a single 1-s exposure. The results suggest that verbal labeling is not necessary to support priming. Type of encoding did not affect implicit memory, but had a pronounced effect on explicit memory. Furthermore, a single 1-s exposure was sufficient to support priming, and priming was not further enhanced by longer stimulus exposures. In contrast, recognition performance was enhanced by a longer stimulus duration. Thus, priming effects with these novel figures are likely to be supported by newly acquired representations rather than by preexisting memory representations.