Collins B A, Hawks J W, Davis R
Comsort, Hunt Valley, Md., USA.
Manag Care. 2000 Jul;9(7):56-8, 61-2.
Diffusion of Innovations and Opinion Leader theories can be translated into practical applications to improve health care delivery and financial performance by applying them to influence referral patterns and decrease variations in care. Health care organizations can rapidly spread "better practices" to their practicing physicians by understanding the social and communication networks that are naturally developed by those practitioners. Physicians view this diffusion process as promoting autonomy, and as a legitimate approach to adoption of information needed in daily practice.
创新扩散理论和意见领袖理论可以转化为实际应用，通过应用这些理论来影响转诊模式并减少医疗差异，从而改善医疗服务提供和财务绩效。医疗保健组织可以通过了解从业者自然形成的社会和沟通网络，迅速将“更好的做法”传播给其执业医生。医生将这种扩散过程视为促进自主性的过程，以及采用日常实践所需信息的合理方法。
